The Art of Business
with Heart.
Equipping caring people to soulfully navigate the commercial world
“A brilliantly structured and well-rounded program. It has been so informative and enriching. It’s been wonderful to be surrounded by such a professional and experienced team of facilitators and open minded community.”
The Academy is a premier, holistic business development community for therapists, coaches and counsellors.
We are dedicated to supporting you in developing your business acumen and achieving financial abundance without selling out on your values and ethics.
“I have a deeper understanding and awareness of my own internalised oppression, and my internal belief systems that are rooted in scarcity, the process has supported me to overcome them and nourish my belief systems into abundance.”
Academy participant
“My confidence has increased exponentially. I feel capable, held and grounded in the fact that what I have to offer is valuable and valued and important.”
Academy participant
“The Academy has nurtured my process with grace and care and action where the only result possible is an alignment between myself and my business.”
Academy participant
Have you found it challenging to find a foothold in the world after completing your coaching, counselling or therapy studies?
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Are you a recent (or not so recent) coaching, counselling or therapy graduate trying to figure out how to start, develop or scale your practice?
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Are you struggling to transition your career so that you can start living the dream you had when you started studying?
The Academy was created to provide you and other coaches, counsellors and therapists just like you the education, support and mentoring you need to achieve excellence, express your genius and achieve financial abundance.
You may have found that very few jobs are available in your profession that does not require you to be an occupational therapist, psychologist or social worker.
If you've thought about going into private practice, then you have probably faced other challenges and questions:
How will I get clients?
How much should I charge?
Am I ready to put myself “out there” as a professional?
In our experience, most graduating students feel overwhelmed, terrified or confused trying to make a living from their new skills.
Many eventually drift back to their old jobs and let their dreams of supporting others to thrive slowly shrivel and die.
We have some good news for you…
None of this is your fault.
The truth is that you can earn between $100K-$200K a year, working with clients 2-3 days a week.
Our goal is to support you in getting there.
“The Academy has supported me to better understand what I need to do to build an offering through its structure of being informative, reflective and also action-oriented. It clearly lays down the steps to take to launch your offering.”
Academy Participant
“If you got some skills and some passion, this program is a must, the mentorship, the process work, and the action-based content of the program is unlike anything I've ever seen.”
Academy Participant
“I have a deeper understanding and awareness of my own internalised oppression, and my internal belief systems that are rooted in scarcity, the process has supported me to overcome them and nourish my belief systems into abundance”
Academy Participant
Access the support of a team of mentors and a thriving community of peers as you develop your skills, knowledge and business acumen as a coach or therapist.
Get the support of a community of peers to motivate you, support you and inspire you every step of your professional journey.
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Learn the art and science of business with heart.
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Have a space to give and receive feedback and celebrate wins.
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Access the support and guidance of a highly skilled mentorship team.
Adventure Beckons…
We will support you to COMMIT to doing whatever it takes to make it work.
Next we will guide you to BUILD a winning product/service.
You will learn how to get your HUSTLE on authentically and soulfully.
You will be supported to do the GRIND and do it well.
We will show you how to MAGNETISE your dream clients.
When it's time, we will help you SCALE your business.
The Academy will support you to grow and scale your business so that you are generating between $100K-$200K in sales per annum, with you working 2-3 days a week. We will help you to do everything you need to hit that threshold and maintain it.
How would you feel if you could earn a good living doing work you love with clients who need your support?
The Inside Out Ecosystem.
The Inside Out Technology of Consciousness sits at the core of each of Primal Intelligence’s offerings.
Find out more about Inside-Out Technology
The Academy provides you with a way of building a thriving, sustainable business as a coach, therapist or counsellor. The Academy utilises an Inside Out lens for enabling you to understand your internal and external barriers to having a thriving business.
At the same time, the Academy integrates Inside Out technology to empower you to make the process of product design, marketing and sales as authentic, soulful and enjoyable as possible.
What's included?
As a member of the Academy, you will have access to a comprehensive curriculum of informative and practical video content and workbooks.
Some of the topics covered include:
Business Formation
Developing Business Mindset and Skillsets
Discovering your Niche
Resistance, Imposter syndrome, Money Shadow
Ideating and Building Programs
Branding, Marketing and Positioning,
Finding and Converting Prospective Clients
Delivering your Services
Networking
Building Authority
Business Strategy and Scaling
Well-being and Work-Life Balance
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You will also have access to four interactive online workshops per month:
1 x 90-minute AMA (Ask Me Anything) session
2 x 2-hour BYP (Build Your Practice) sessions
1 x 2-hour Student-led Boiler Room sessions
“I've become more aware and accepting of showing up as myself which is cultivating more energy and alignment.”
Academy participant
“The Academy has shown me what's possible. I've always been deeply connected to purpose-driven work, however, my awareness of what's ACTUALLY possible has, up until now, been minimal.”
Academy participant
“The Academy has shown me what I need to do to overcome internal barriers so that I can drive my offering and break down my barriers. At the same time, it has shown me the steps I need to follow to create and launch an offering.”
Academy participant
Meet your Mentors.
The Academy is delivered and facilitated by a passionate and dedicated team of experienced master coaches, mentors, educators and thought leaders who are dedicated to supporting you to express genius and achieve financial abundance in your practice.
Every member of our team is purpose-led, value-aligned and comes to this work on the back of decades of sustained and rigorous personal work and after making significant contributions in their respective professional fields.
Your mentors: Uri Bookman, Dr Amar Dhall, Steve Hill and Manny Satija.
The Deets.
When does the Academy start?
The Academy will open its doors in June 2024.
Register now to hold your place!
Ready to find out more? Read on.
How much will the Academy cost?
The investment for joining the Academy is as follows:
Subscription: $499 /month.
What will my time commitment be?
You should set aside at least 4-5 hours a week to get the best out of the Academy.
This includes working through curriculum materials and attendance at the weekly interactive online workshop.
Live your purpose. Be prosperous.
Register now, and start the journey.